Designing products that make sense, for people and for business.
I'm Selina, a Product Designer based in Milan, specializing in UX/UI with a foundation in Strategic Design from Politecnico di Milano.
I design across mobile apps, SaaS platforms, and B2B websites, from early research to launch. My strategic background shapes how I work: I start with people and business goals, then design the clearest path between them. Along the way I've built a design system, run usability tests, and worked closely with founders and developers.
Beyond interfaces, I bring service design thinking and a storyteller's eye, from mapping end-to-end services to designing pitch decks for commercial film productions.
I've been turning ideas into visuals since childhood, from drawing to installation art. When I'm not in Figma, you'll find me at the ceramics studio or the piano.